Own your brand
Configure logos, theme, hours, homepage, campaign landings, and merchandising — then publish to your domain.
Open portal →
MotorOS
Your dealership site. Your inventory. Your leads.
Built for dealers who sell cars, RVs, boats, trailers, or parts — and want more than marketplace-only listings. Run a branded site, enable the inventory modules you sell, syndicate the same stock, convert with Shift chat, and follow up in CRM.
Dealer operations, not just listings
Marketplaces like AutoTrader can extend reach — but they should not be your only digital presence. MotorOS gives dealers an owned stack: website, modular inventory, shop, Shift chat, syndication, and CRM.
One inventory source
Enable cars, RVs, boats, trailers, or EV bikes. One record powers VDPs, compare, feeds, CRM, and Shift chat.
Manage inventory →Shop and fitment
Sell parts and wheels with year/make/model fitment — alongside inventory, or as a shop-only catalog.
See Shop-only →Syndicate where buyers are
Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom CSV/XML feeds share the same stock.
Set up feeds →Convert with Shift
AI chat that knows your live inventory, captures leads, and hands off to staff in CRM Live Chat.
Explore Shift →Follow up in CRM
Pipeline, Live Chat, appointments, and booking stay in your portal — not scattered across marketplace inboxes.
Explore CRM →Beyond marketplace-only listings
Many dealers start with third-party marketplaces. MotorOS is for when you want your own site, shop, Shift chat, and inventory you control — while still syndicating to the channels buyers use.
Branded web presence
- Marketplace-only(e.g. AutoTrader)
- Inventory lives on a third-party marketplace domain alongside competing dealers.
- MotorOS
- Publish a dealer website on your domain with your branding, hours, inventory, shop, and campaign landings.
Lead ownership
- Marketplace-only(e.g. AutoTrader)
- Inquiries are handled through the marketplace’s forms and workflows.
- MotorOS
- Capture leads from site forms, Shift chat, booking, and trade-in — then work them in Dealer CRM and Live Chat.
Inventory control
- Marketplace-only(e.g. AutoTrader)
- Listings are managed inside the marketplace’s upload tools and rules.
- MotorOS
- Native inventory for cars, RVs, boats, trailers, and EV bikes — plus CSV/XML import and export via HTTPS or FTP/SFTP.
Channel mix
- Marketplace-only(e.g. AutoTrader)
- Visibility is tied primarily to that marketplace’s audience.
- MotorOS
- Syndicate the same inventory to Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom partner feeds — while keeping your site as the hub.
Operations stack
- Marketplace-only(e.g. AutoTrader)
- Focused on listing exposure; limited website, CRM, or feed tooling.
- MotorOS
- Website, modular inventory, shop/fitment, Shift chat, feeds, CRM, marketing, and optional WordPress migration in one portal.
| Capability | Marketplace-only (e.g. AutoTrader) | MotorOS |
|---|---|---|
| Branded web presence | Inventory lives on a third-party marketplace domain alongside competing dealers. | Publish a dealer website on your domain with your branding, hours, inventory, shop, and campaign landings. |
| Lead ownership | Inquiries are handled through the marketplace’s forms and workflows. | Capture leads from site forms, Shift chat, booking, and trade-in — then work them in Dealer CRM and Live Chat. |
| Inventory control | Listings are managed inside the marketplace’s upload tools and rules. | Native inventory for cars, RVs, boats, trailers, and EV bikes — plus CSV/XML import and export via HTTPS or FTP/SFTP. |
| Channel mix | Visibility is tied primarily to that marketplace’s audience. | Syndicate the same inventory to Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom partner feeds — while keeping your site as the hub. |
| Operations stack | Focused on listing exposure; limited website, CRM, or feed tooling. | Website, modular inventory, shop/fitment, Shift chat, feeds, CRM, marketing, and optional WordPress migration in one portal. |
AutoTrader is named as a well-known marketplace example. MotorOS is not affiliated with AutoTrader. Feature availability depends on your plan and integrations.
What’s in the portal
- Website & campaign landingsTheme, business profile, VDPs, compare, booking, trade-in, and promo landings
- Modular inventoryCars, RVs, boats, trailers, EV bikes — plus listing tags and payment calculator
- Shop & fitmentParts catalog, categories, orders, and year/make/model wheel-tire lookup
- Feeds & syndicationGoogle VLA, Facebook Marketplace, AutoTrader, Cars.com, and custom exports
- Shift + CRMInventory chat, form ingest, Live Chat handoff, and vehicle-linked pipeline
- Marketing & contentCampaigns, Content Studio, Meta workspace, Image Studio, and growth scores
Pricing by live units
Three rooftop tiers in CAD — Lot $349 (up to 40 units), Dealership $699 (up to 150), and Group $1,199 (150+ or two rooftops). Shop-only is $299 for parts catalogs.
Lot
Up to 40 live units
$349CAD / month
Per rooftop
For smaller lots — website, inventory, CRM, feeds, and storage in one $349 CAD monthly rate.
- Branded dealer website on your domain
- Native inventory as the source of truth
- Dealer CRM with site and Shift lead ingest
- Google Vehicle Ads and Facebook Marketplace syndication
- Photo and asset storage included
Most independents
Dealership
Up to 150 live units
$699CAD / month
Per rooftop
The default close — full portal, Shift chat, shop / fitment, AI listing copy, and one extra vertical at $699 CAD per month.
- Branded dealer website on your domain
- Native inventory as the source of truth
- Dealer CRM with site and Shift lead ingest
- Google Vehicle Ads and Facebook Marketplace syndication
- Photo and asset storage included
- Shop and fitment
- AI listing copy
- Shift AI chat
- One extra inventory vertical (RV or boat)
Full stack + Shift
Group
150+ units or two rooftops
$1,199CAD / month
Per rooftop
Larger lots and small groups — Shift AI chat, AI media, extra verticals, and priority support at $1,199 CAD per month.
- Branded dealer website on your domain
- Native inventory as the source of truth
- Dealer CRM with site and Shift lead ingest
- Google Vehicle Ads and Facebook Marketplace syndication
- Photo and asset storage included
- Shop and fitment
- AI listing copy, recommendations, and media tools
- Shift AI chat
- Priority support
- Up to two rooftops included
Compare details and FAQs on thepricing page →
Ready to run on your brand?
Book a platform walkthrough with our team, or sign in if your rooftop is already provisioned.