MotorOS Software

Your brand. Your inventory. Your leads. One portal.

MotorOS Software is the dealer SaaS platform — website builder, native inventory, CRM, syndication, and marketing tools in one stack on your domain, not a marketplace.

Open dealer portal Dealer vs agency

Dealer portal · Dashboard24 units live

Inventory

2024 F-150 XLT

$48,995 · on site

Syndication

Google VLA · Facebook

Feeds synced

New lead

Jamie Rivera

F-150 · site form

Growth score

Website 82

SEO · accessibility

One inventory record · site · feeds · CRM · marketing

1: Inventory source; Native stock powers site, feeds & CRM
6+: Portal modules; Website, inventory, CRM, feeds, marketing & support
3: Syndication channels; Google VLA, Facebook & custom exports
2: Operating modes; Dealer portal + agency admin workspace

Two workspaces — one SaaS stack

Dealers run retail operations in the dealer portal. Agencies manage clients, onboarding, and content in admin mode — with org boundaries enforced so client data never mixes.

Rooftops & dealer groups

Dealer portal

Day-to-day operations for inventory, website, CRM, feeds, marketing, and support — scoped to one org so retail data stays isolated.

Website BuilderInventoryDealer CRMFeedsMarketingSupport

Branded dealer website on your domain with theme and business profile
Native vehicle inventory with import/export and VDP pages
Dealer CRM pipeline with inventory-linked leads and appointments
Google Vehicle Ads, Facebook Marketplace, and custom feed syndication
Marketing command center, Meta workspace, and growth score dashboards

Agencies & multi-dealer operators

Agency admin

Manage client orgs, Platform CRM, content approvals, migrations, and billing — without mixing agency sales data into dealer retail CRM.

ClientsPlatform CRMContent StudioPrototypesWorkflowsBilling

Clients directory with org context switching into dealer portals
Platform CRM for prospecting and onboarding new rooftops
Content Studio with assign-to-client and approval workflows
WP Dealer discovery, field mapping matrices, and migration tooling
Time tracking, invoicing, and internal workflow automations

From setup to growth — in one portal

MotorOS Software mirrors how dealers actually operate: configure once, publish everywhere, capture leads on your brand, and improve with built-in growth scores — not bolted-on BI exports.

1
Configure
Set business profile, branding, and inventory import — or connect legacy WordPress and DMS feeds with saved field mapping matrices.
2
Publish & syndicate
Launch your dealer site and push the same units to Google Vehicle Ads, Facebook Marketplace, and custom export feeds.
3
Capture & nurture
Site forms and Booki flows land in Dealer CRM with the unit attached. Marketing and Meta tools keep campaigns aligned with stock.
4
Measure & grow
Dashboard growth scores and AI recommendations highlight fixes that improve lead flow, SEO, and syndication quality.

Website builder & dealer sites

Publish a branded dealer website on your domain — not a marketplace profile. Business info, theme, homepage copy, and inventory-backed VDPs share the same portal as CRM and feeds.

Theme & business profile

Configure logos, brand colors, hours, contact info, and homepage sections in Website Builder — changes flow into your live dealer site.

Inventory-backed VDPs

Vehicle detail pages pull from native stock — pricing, photos, and availability update when inventory changes, not after a manual sync.

Publish pipeline

Draft, preview, and publish site changes from the portal. Dealers control when updates go live without agency ticket loops.

Custom domain & SSL

Connect your dealer domain with DNS guidance and managed certificates — buyers land on yourbrand.com, not a third-party URL.

Native inventory

One vehicle record is the source of truth for your website, syndication feeds, CRM leads, and marketing assets — no duplicate spreadsheets.

Full vehicle records

Year, make, model, trim, VIN, stock number, pricing, mileage, colors, and media galleries — structured for automotive retail, not generic products.

Bulk import & export

CSV and XML over HTTPS, FTP, or SFTP. Schedule recurring imports from your DMS or aggregator without re-mapping columns every week.

Field mapping matrices

Save reusable mapping profiles — e.g. stock_num → stockNumber — and attach them to any feed connection across rooftops.

Asset & media library

Central folders, tags, and storage quotas for lot photos and campaign assets. Attach media that flows to VDPs and syndication.

Feeds & syndication

Import from legacy systems and export to every channel buyers use — Google Vehicle Ads, Facebook Marketplace, and custom partner feeds from the same stock.

Google Vehicle Ads TSV

Built-in export format with preview links so you verify columns before submitting inventory to Google Vehicle Ads.

Facebook Marketplace

Push the same units to Facebook Marketplace feeds without maintaining a separate listing spreadsheet.

Custom CSV/XML exports

Partner feeds, aggregators, and marketplace tools — configure destinations and schedules from the Feeds hub.

Import validation

Test imports against saved mapping matrices before they touch live inventory — catch column drift early.

Dealer & Platform CRM

Automotive-first CRM with inventory-linked leads, site ingest, and a separate Platform CRM for agencies — hard-separated at the API layer.

Explore CRM in depth →

Dealer CRM pipeline

Kanban stages from New lead through Sold — drag cards on desktop or tablet with interested vehicle shown on every card.

Lead ingest API

Site forms and Booki tenants post to `/api/crm/ingest` with optional vehicle ID — leads land sourced and inventory-linked.

Platform CRM

Agency sales pipeline for prospects and onboarding — completely separate from each dealer’s retail leads.

Appointments & booking sync

Schedule test-drives in CRM and surface booking-engine confirmations alongside native appointments.

Marketing & content

Plan campaigns, generate listing copy, publish to Meta, and track growth scores — adjacent to inventory and CRM in the same portal.

Content creation →Video →Audio →

Marketing command center

Campaigns, todos, media attachments, and organic social scheduling in one Growth workspace beside CRM.

Content Studio

AI-assisted copy for listings and pages with brand-aware tone. Agencies assign drafts to clients for approval before publish.

Meta workspace

Connect Facebook and Instagram once — compose and publish posts without exporting lead lists to third-party schedulers.

Image & video studios

Generate and edit listing media in-portal so VDPs and syndication always have fresh gallery content.

Google & partner integrations

OAuth connections and growth tooling sit beside dealer operations — traffic, ads, and local presence context without another login.

Legacy Support →

Google Analytics & Search Console

Connect GA4 and Search Console to see traffic and query context alongside portal activity and growth scores.

Google Ads & Business Profile

Link Google Ads and Business Profile accounts for campaign and local presence management from the integrations hub.

Booki form forwarding

Booki tenants forward submissions into Dealer CRM ingest — name, email, phone, and message with source metadata.

Legacy WordPress bridge

WP Dealer discovery maps custom post types and meta into native inventory during phased migration — see Legacy Support.

Support & operations

When inventory, feeds, or site issues need help — tickets carry vehicle, asset, and page context into dealer and agency queues.

Vehicle-linked tickets

Open support from inventory detail with stock, VIN, and page context pre-filled — no re-describing the unit.

SLA & priority tracking

Ticket list shows SLA status, priority, and type for support, bugs, features, and questions.

Agency multi-client queue

Agency admins filter requests across client orgs; dealers see only their own tickets.

Help center & tutorials

Searchable guides on VIN, feeds, VDP, Google Vehicle Ads, and CRM — plus replayable in-portal product tours.

Dashboards & growth scores

Managers see pipeline volume, recent activity, and actionable recommendations — not a separate BI export.

Unified dashboard

Recent inventory, project, ticket, and CRM activity in one feed — situational awareness before opening individual modules.

Growth score gauges

Website health, SEO, accessibility, and overall growth scores calculated from portal activity and site audits.

AI recommendations

Prioritized fixes from connected analytics and site data — focus on changes that affect lead flow and syndication quality.

Pipeline counters

Live lead and prospect counts on CRM pages — know pipeline volume at a glance.

Admin & multi-dealer tools

Agencies provision clients, run Platform CRM, approve content, and manage migrations — with org boundaries enforced everywhere.

Org context switcher

View-as a dealer to open that rooftop’s portal — inventory, CRM, and feeds stay scoped to the client org.

Clients & onboarding

Clients directory linked to Platform CRM stages — track prospect → discovery → proposal → onboarded.

Content assignment & approvals

Agency drafts in Content Studio assign to client orgs; clients approve before content goes live.

Prototypes & Site Packages

Agency admins create dealer prototypes and Site Package schema profiles for repeatable rooftop archetypes.

Time, billing & workflows

Track agency hours, send invoices, and run internal workflow automations from the same admin workspace.

Cross-org isolation

API layer rejects cross-org access — client inventory, CRM, and tickets never leak between tenants.

Dealer SaaS vs marketplace-only

Marketplaces excel at reach — but they were not built to be your primary website, CRM, feed engine, and marketing stack. MotorOS Software is.

Capability	Marketplace-only	MotorOS Software
Branded web presence	Inventory lives on a third-party marketplace domain alongside competing dealers.	Publish a dealer website on your domain with your branding, hours, and contact info.
Lead ownership	Inquiries are handled through the marketplace’s forms and workflows.	Capture leads on your site and manage follow-up in your dealer CRM.
Inventory control	Listings are managed inside the marketplace’s upload tools and rules.	Native vehicle inventory with CSV/XML import and export via HTTPS or FTP/SFTP.
Channel mix	Visibility is tied primarily to that marketplace’s audience.	Syndicate the same inventory to Google Vehicle Ads, Facebook Marketplace, and custom feeds — while keeping your site as the hub.
Operations stack	Focused on listing exposure; limited website, CRM, or feed tooling.	Website builder, inventory, feeds, CRM, marketing tools, and optional WordPress migration in one portal.

AutoTrader is named as a well-known marketplace example. MotorOS is not affiliated with AutoTrader. Feature availability depends on your plan and integrations.

Built with dealers and agency partners

Placeholder testimonials — replace with approved customer quotes when available.

“We finally have one place for inventory, the website, and Google feeds. When pricing changes on the lot, everything updates without a Monday spreadsheet ritual.”
General Manager·Placeholder — Independent franchise store

“Our agency switches into each client portal without mixing CRM data. Content approvals and Platform CRM made multi-rooftop onboarding actually manageable.”
Operations Lead·Placeholder — Regional digital agency

Extend the platform

Software is the core stack. Add content studios, CRM, on-lot hardware, or legacy integration paths.

Content creation

Draft, approve, and schedule listing and campaign copy with agency–dealer workflows.

Video

Shot lists, captions, and VO scripts for reels, shorts, and lot ads.

Audio

Voice-over and spot scripts that pair with Video Studio and campaigns.

MotorOS Hardware

Tablet + app bundle for on-site photo capture that uploads to the inventory Software syndicates.

CRM features

Deep dive on Dealer CRM, Platform CRM, pipeline stages, ingest, and appointments.

Legacy Support

Integrate WordPress, DMS feeds, and legacy tools without a risky rip-and-replace.

Ready to run on your brand?

Book a platform walkthrough, or sign in if MotorOS Software is already provisioned for your rooftops.

Book a walkthrough Dealer portal