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Shift chatCRM featuresContent creationVideoAudioLegacy Support
Dealer portal
Dealership team reviewing MotorOS vehicle inventory on monitor and phone

MotorOS Software

Your brand. Your inventory. Your leads. One portal.

MotorOS Software is the dealer SaaS platform — website, modular inventory, shop, Shift chat, CRM, syndication, and marketing on your domain, not a marketplace.

Open dealer portalDealer vs agency
1
Inventory source
Native stock powers site, shop, feeds, CRM & Shift
5
Inventory verticals
Cars, RVs, boats, trailers & EV bikes
6+
Syndication profiles
Google VLA, Facebook, AutoTrader, Cars.com & custom
2
Operating modes
Dealer portal + agency admin workspace

Two workspaces — one SaaS stack

Dealers run retail operations in the dealer portal. Agencies manage clients, onboarding, and content in admin mode — with org boundaries enforced so client data never mixes.

Rooftops & dealer groups

Dealer portal

Day-to-day operations for inventory, website, shop, Shift, CRM, feeds, marketing, and support — scoped to one org so retail data stays isolated.

WebsiteInventoryShopShiftDealer CRMFeedsMarketing
  • Branded dealer website with VDPs, campaign landings, compare, booking, and trade-in
  • Modular inventory for cars, RVs, boats, trailers, and EV bikes
  • Parts shop with fitment, or a shop-only catalog
  • Shift AI chat plus Dealer CRM, Live Chat, and inventory-linked leads
  • Google VLA, Facebook Marketplace, AutoTrader, Cars.com, and custom feeds

Agencies & multi-dealer operators

Agency admin

Manage client orgs, Platform CRM, content approvals, migrations, and billing — without mixing agency sales data into dealer retail CRM.

ClientsPlatform CRMContent StudioPrototypesWorkflowsBilling
  • Clients directory with org context switching into dealer portals
  • Platform CRM for prospecting and onboarding new rooftops
  • Content Studio with assign-to-client and approval workflows
  • WP Dealer discovery, field mapping matrices, and migration tooling
  • Time tracking, invoicing, and internal workflow automations

From setup to growth — in one portal

MotorOS Software mirrors how dealers actually operate: configure once, publish everywhere, capture leads on your brand, and improve with built-in growth scores — not bolted-on BI exports.

  1. 1

    Configure

    Set business profile, branding, and inventory import — or connect legacy WordPress and DMS feeds with saved field mapping matrices.

  2. 2

    Publish & syndicate

    Launch your dealer site, shop, and campaign landings — then push the same units to Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom feeds.

  3. 3

    Capture & nurture

    Site forms, booking, trade-in, and Shift chat land in Dealer CRM with the unit attached. Live Chat keeps handoff in the same portal.

  4. 4

    Measure & grow

    Dashboard growth scores and AI recommendations highlight fixes that improve lead flow, SEO, and syndication quality.

Website builder & dealer sites

Publish a branded dealer website on your domain — not a marketplace profile. Theme, homepage, campaign landings, compare, booking, and inventory-backed VDPs share the same portal as CRM and feeds.

Theme & business profile

Configure logos, brand colors, hours, contact info, and homepage sections in Website Builder — changes flow into your live dealer site.

Inventory-backed VDPs

Vehicle detail pages pull from native stock — kind-specific specs, floorplans, merchandising tags, and a payment calculator update when inventory changes.

Campaign landings & compare

Launch promo landings from selected units, brands, or listing tags. Shoppers compare up to four units and save inventory searches for email alerts.

Booking, trade-in & reviews

Embed test-drive or service booking, take trade-in appraisals into CRM, and surface Google Place reviews on homepage and showroom sections.

Native inventory

One vehicle record is the source of truth for your website, shop context, syndication feeds, CRM leads, Shift chat, and marketing assets — no duplicate spreadsheets.

Modular verticals

Enable cars, RVs, boats, trailers, or EV bikes per rooftop. Records include VIN, stock, pricing, media, and kind-specific fields such as RV floorplans.

Bulk import & export

CSV and XML over HTTPS, FTP, or SFTP. Schedule recurring imports from your DMS or aggregator without re-mapping columns every week.

Field mapping matrices

Save reusable mapping profiles — e.g. stock_num → stockNumber — and attach them to any feed connection across rooftops.

Asset & media library

Central folders, tags, and storage quotas for lot photos and campaign assets. Attach media that flows to VDPs and syndication.

Shop & fitment

A parts and accessories catalog that can sit beside vehicle inventory — or run as a shop-only site when you do not sell units.

Shop-only pricing →

Parts catalog & checkout

Categories, product detail, cart, checkout, and order management in the dealer portal — the same branding as your inventory site.

Year / make / model fitment

Filter wheels, tires, and accessories by the shopper’s vehicle so the catalog only shows what fits.

Shop-only rooftops

Turn off vehicle modules and publish a parts-first site — priced as Shop-only when you do not run a lot.

Agency shop view

Agencies manage products, categories, and orders across client orgs without mixing catalogs.

Feeds & syndication

Import from legacy systems and export to the channels buyers use — Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom partner feeds from the same stock.

Google Vehicle Ads TSV

Built-in export format with preview links so you verify columns before submitting inventory to Google Vehicle Ads.

Facebook Marketplace

Push the same units to Facebook Marketplace feeds without maintaining a separate listing spreadsheet.

AutoTrader, Cars.com & custom

Destination profiles for AutoTrader, Cars.com, partner, and custom CSV/XML — configure destinations and schedules from the Feeds hub.

Import validation

Test imports against saved mapping matrices before they touch live inventory — catch column drift early.

Dealer & Platform CRM

Automotive-first CRM with inventory-linked leads, Shift chat, Live Chat handoff, site ingest, and a separate Platform CRM for agencies — hard-separated at the API layer.

Explore CRM in depth →Shift chat →

Dealer CRM pipeline

Kanban stages from New lead through Sold — drag cards on desktop or tablet with interested vehicle shown on every card.

Shift chat & Live Chat

Site chat recommends live units, posts leads to ingest, and hands conversations to staff in the CRM Live Chat inbox.

Platform CRM

Agency sales pipeline for prospects and onboarding — completely separate from each dealer’s retail leads.

Appointments & booking sync

Schedule test-drives in CRM and surface booking-engine confirmations alongside native appointments.

Marketing & content

Plan campaigns, generate listing copy, publish to Meta, and track growth scores — adjacent to inventory and CRM in the same portal.

Content creation →Video →Audio →

Marketing command center

Campaigns, todos, media attachments, and organic social scheduling in one Growth workspace beside CRM.

Content Studio

AI-assisted copy for listings and pages with brand-aware tone. Agencies assign drafts to clients for approval before publish.

Meta workspace

Connect Facebook and Instagram once — compose and publish posts without exporting lead lists to third-party schedulers.

Image Studio & AI media

Generate and edit listing stills in-portal. Video and audio production plans are included on Group as AI media tools.

Google & partner integrations

OAuth connections and growth tooling sit beside dealer operations — traffic, ads, and local presence context without another login.

Legacy Support →

Google Analytics & Search Console

Connect GA4 and Search Console to see traffic and query context alongside portal activity and growth scores.

Google Ads & Business Profile

Link Google Ads and Business Profile accounts for campaign and local presence management from the integrations hub.

Shift inventory chat

Embed Shift on the dealer site — AI recommends live units, captures leads, and notifies staff for Live Chat handoff.

Legacy WordPress bridge

WP Dealer discovery maps custom post types and meta into native inventory during phased migration — see Legacy Support.

Support & operations

When inventory, feeds, or site issues need help — tickets carry vehicle, asset, and page context into dealer and agency queues.

Vehicle-linked tickets

Open support from inventory detail with stock, VIN, and page context pre-filled — no re-describing the unit.

SLA & priority tracking

Ticket list shows SLA status, priority, and type for support, bugs, features, and questions.

Agency multi-client queue

Agency admins filter requests across client orgs; dealers see only their own tickets.

Help center & tutorials

Searchable guides on VIN, feeds, VDP, Google Vehicle Ads, and CRM — plus replayable in-portal product tours.

Dashboards & growth scores

Managers see pipeline volume, recent activity, and actionable recommendations — not a separate BI export.

Unified dashboard

Recent inventory, project, ticket, and CRM activity in one feed — situational awareness before opening individual modules.

Growth score gauges

Website health, SEO, accessibility, and overall growth scores calculated from portal activity and site audits.

AI recommendations

Prioritized fixes from connected analytics and site data — focus on changes that affect lead flow and syndication quality.

Pipeline counters

Live lead and prospect counts on CRM pages — know pipeline volume at a glance.

Admin & multi-dealer tools

Agencies provision clients, run Platform CRM, approve content, and manage migrations — with org boundaries enforced everywhere.

Org context switcher

View-as a dealer to open that rooftop’s portal — inventory, CRM, and feeds stay scoped to the client org.

Clients & onboarding

Clients directory linked to Platform CRM stages — track prospect → discovery → proposal → onboarded.

Content assignment & approvals

Agency drafts in Content Studio assign to client orgs; clients approve before content goes live.

Prototypes & Site Packages

Agency admins create dealer prototypes and Site Package schema profiles for repeatable rooftop archetypes.

Time, billing & workflows

Track agency hours, send invoices, and run internal workflow automations from the same admin workspace.

Cross-org isolation

API layer rejects cross-org access — client inventory, CRM, and tickets never leak between tenants.

Dealer SaaS vs marketplace-only

Marketplaces excel at reach — but they were not built to be your primary website, CRM, feed engine, and marketing stack. MotorOS Software is.

Branded web presence

Marketplace-only
Inventory lives on a third-party marketplace domain alongside competing dealers.
MotorOS Software
Publish a dealer website on your domain with your branding, hours, inventory, shop, and campaign landings.

Lead ownership

Marketplace-only
Inquiries are handled through the marketplace’s forms and workflows.
MotorOS Software
Capture leads from site forms, Shift chat, booking, and trade-in — then work them in Dealer CRM and Live Chat.

Inventory control

Marketplace-only
Listings are managed inside the marketplace’s upload tools and rules.
MotorOS Software
Native inventory for cars, RVs, boats, trailers, and EV bikes — plus CSV/XML import and export via HTTPS or FTP/SFTP.

Channel mix

Marketplace-only
Visibility is tied primarily to that marketplace’s audience.
MotorOS Software
Syndicate the same inventory to Google Vehicle Ads, Facebook Marketplace, AutoTrader, Cars.com, and custom partner feeds — while keeping your site as the hub.

Operations stack

Marketplace-only
Focused on listing exposure; limited website, CRM, or feed tooling.
MotorOS Software
Website, modular inventory, shop/fitment, Shift chat, feeds, CRM, marketing, and optional WordPress migration in one portal.

AutoTrader is named as a well-known marketplace example. MotorOS is not affiliated with AutoTrader. Feature availability depends on your plan and integrations.

Built with dealers and agency partners

Placeholder testimonials — replace with approved customer quotes when available.

“We finally have one place for inventory, the website, and Google feeds. When pricing changes on the lot, everything updates without a Monday spreadsheet ritual.”

General Manager·Placeholder — Independent franchise store

“Our agency switches into each client portal without mixing CRM data. Content approvals and Platform CRM made multi-rooftop onboarding actually manageable.”

Operations Lead·Placeholder — Regional digital agency

Extend the platform

Software is the core stack. Add Shift chat, CRM, content studios, on-lot hardware, or legacy integration paths.

Shift chat

AI inventory chat on your site — live unit cards, CRM leads, and Live Chat handoff.

Content creation

Draft, approve, and schedule listing and campaign copy with agency–dealer workflows.

Video

Shot lists, captions, and VO scripts for reels, shorts, and lot ads.

Audio

Voice-over and spot scripts that pair with Video Studio and campaigns.

MotorOS Hardware

Quoted tablet bundle for on-lot photo capture into the same inventory the site, feeds, and CRM use.

CRM features

Deep dive on Dealer CRM, Platform CRM, pipeline stages, ingest, and appointments.

Legacy Support

Integrate WordPress, DMS feeds, and legacy tools without a risky rip-and-replace.

Pricing

Lot, Dealership, and Group — priced on live units, plus Shop-only for parts catalogs.

Ready to run on your brand?

Book a platform walkthrough, or sign in if MotorOS Software is already provisioned for your rooftops.

Book a walkthroughDealer portal